Technoframe News & Events
Keep up-to-date with all the news and events from Technoframe.
DKNY Continue the trend....
March 2012
DKNY are continuing the trend in their use of llluminated T-Side Bus Advertising Solutions
Illuminated bus sides guarantee that your advertising will continue to reach potential clients day and night. These evenly backlit adverts create additional opportunities to be seen and can increase your ability to target new customer sectors who would not normally see your advertising throughout the day.
GAP Use Technoframe's Illuminated T-Sides for 'Be Bright' Campaign
February 2012
Technoframe are pleased to announce the use of their Illuminated T-Side framing and advertising solution for the up-coming GAP 'Be Bright' Campaign.
Gap, the clothing brand, has become the first advertiser to use a new illuminated bus format, as part of its 'Be Bright' campaign that promotes its "young, fresh and vibrant feel".
The 10 special illuminated bus T-side ads will run on the side of 10 buses that travel on "gold" routes through central London. They will be supported by a further 140 central London buses displaying the ad on traditional formats.
CBS Outdoor UK has launched a new bus advertising medium with clothing retailer Gap announced as the launch sponsor. The campaign makes use of illuminated T-sides on London buses, which will travel around the city's busy Gold routes over the next four weeks.
Here are some comments and links to what people have been saying about the campaign;
"We're excited about this campaign and it's the first time the bus format has been used in this way," and "It's a great example of the versatility and flexibility of the bus format and how it can be used to really communicate a brand message."
Jason Cotterrell, UK country director at CBS Outdoor UK‘“PHD has a long heritage of media innovation and we’re delighted to make Gap the first brand to use the illuminated T-side format. It is the perfect medium for Gap to communicate its ‘Be Bright’ message to a targeted shopping audience, particularly with the dark evenings throughout February.”
Dee Levison, Media Manager at PHD"Technoframe continue to find advances in technology that offer our partners continuous improvement or additional advertising solutions that add to their existing portfolio. We are proud to work with CBS Outdoor UK on this and other projects"
Simon Johnson, Partner at Technoframe
LED Bus Screen Trial in Manchester
October 2011
Technoframe has successfully undertaken a trial of our latest LED Bus Screen. The trial ran for 6 weeks and during that time we fully tested the full system for reliability and faults.
To see a video of our LED Bus Screen in action, please take a look at the link below;
LED Bus Screen Manchester Video
More videos can be found on our YouTube Channel; Technoframe YouTube Channel
For more information about our LED Bus Screen, please take a look at the links below;
LED Bus Screen
LED Bus Screen Software
Technoframe would like to thank FirstGroup Manchester for their help during the trial.
Gibraltar Airport - Premium Static Units
October 2011
Technoframe have arrived back in the UK after installing a range of Premium Static Units into Gibraltar Airport.
The project consisted of a mix of LED back-lit static advertising billboard and custom animated screen units controlled via a central server. The units were custom designed and the material was specified to match the materials around them.
For more information about our Premium Static Units, please see the link below;
Premium Static Advertising Units
Technoframe offer bespoke options for the inside and outside of our advertising units.
